2-Day Workshop on the Mindset & Methodology of B2B Selling
The Federation of Telangana Chambers of Commerce and Industry (FTCCI), in association with Empower Training and Consulting, is organizing a 2-Day Workshop on the Mindset & Methodology of B2B Selling on 17th and 18th July 2026, from 10:00 AM to 5:00 PM, at Federation House, FTCCI, Hyderabad.
Designed for professionals working in business-to-business sales, key account management and high-value product selling, this intensive classroom workshop will help participants develop a structured and practical approach to building customer relationships, creating value, handling objections, negotiating effectively and closing profitable business opportunities.
Why Attend the B2B Selling Workshop?
The B2B sales environment is rapidly evolving. Customers are better informed, buying decisions involve multiple stakeholders, competition is increasing, and digital technologies and Artificial Intelligence are transforming the way businesses engage with potential clients.
Successful B2B selling today requires much more than product knowledge and persuasive communication. Sales professionals need to understand customer requirements, build trust, demonstrate business value and position themselves as trusted advisors.
This two-day workshop focuses on developing the mindset, methodologies and practical skills required to succeed in modern B2B sales. The programme aims to help participants improve sales productivity, shorten the sales cycle, strengthen customer relationships and create opportunities for profitable and sustainable business growth.
What Will Participants Learn?
The workshop combines practical insights, proven sales methodologies and hands-on learning across two focused modules.
Day 1 – Creating Value will cover developing a consultant’s mindset, building trust-based and loyal customer relationships, understanding the client’s real needs, and preparing and presenting persuasive business proposals.
Day 2 – Claiming Value will focus on digital effectiveness in an AI-driven business environment, understanding and handling customer objections, leading win-win negotiations, key account management, upselling and cross-selling.
Participants will gain actionable approaches that can be applied directly in their organizations and sales territories.
Who Should Attend?
The programme is suitable for B2B sales professionals, business development executives and managers, key account managers, sales managers, marketing professionals involved in business development, entrepreneurs, MSME owners, customer relationship professionals, and executives responsible for selling high-value products and services.
The workshop can also benefit professionals transitioning into sales and business development roles who want to develop a systematic understanding of consultative and value-based selling.
Learn from an Experienced Sales Leader
The workshop will be facilitated by Sri Srinivas Evani, President & Mentor, Empower Training and Consulting, a sales leader with more than 30 years of professional experience.
His areas of expertise include strategy execution, sales productivity and profitable business growth. Through practical discussions, business situations and hands-on learning, participants will explore how proven B2B sales principles can be applied to real-world customer interactions and business challenges.
Programme Details
Programme: 2-Day Workshop on the Mindset & Methodology of B2B Selling
Dates: 17th & 18th July 2026
Time: 10:00 AM to 5:00 PM
Venue: Federation House, FTCCI, Hyderabad
Mode: Classroom Workshop
Course Fee: ₹3,000 + GST for FTCCI Members and ₹3,750 + GST for Non-Members.
For registration and programme enquiries, participants may contact Ms. Reena Rao at 8688400904 or training@ftcci.in.
Strengthen Your B2B Sales Skills and Drive Business Growth
Whether you are looking to improve your sales performance, develop stronger relationships with key customers, negotiate more effectively, manage strategic accounts or build a successful career in B2B sales, this workshop provides an opportunity to learn practical methodologies from an experienced industry professional.
Register for the B2B Selling Workshop in Hyderabad and strengthen your ability to create customer value, win profitable business opportunities and build long-term business relationships.
